Imagine walking and feeling a change in the energy around you. A unique atmosphere transports you into a parallel world, where every detail resonates with the essence of Pacha. Our aim is to create a 'wow' effect, an experience that surprises, engages and is not only seen but also felt, experienced to the full. Every corner of this space radiates the unmistakable Pacha vibes.
The entrance to MUSIC ON will be a visual statement, a scenic icon that catches the eye from afar. The entire door frame will be made of coloured glass, internally illuminated, creating a self-sufficient structure that shines with its own light, maintaining a strong and unmistakable visual identity. The same material will also be used to enhance the flower beds adjacent to the entrance, with two logos made of the same glass, creating a cohesive and engaging scenic effect.
The Main Room configuration has been designed to create an extraordinary visual experience. On both sides of the DJ booth, we will install two Scorpion 2 screens, the most advanced holographic technology available for environments with lighting conditions like those of a club. These screens will be used to project both Music On holographic logos and artistic visual content, following Marco's stylistic references.
Closer to the DJ booth, we will install a structure composed of four concentric motorized logos. These logos, with a 4cm border thickness and LED illumination on both faces, can move independently creating dynamic effects. This solution ensures the constant presence of the brand even during artistic projections on the holographic screens. The LED logos are fully mappable, allowing infinite possibilities of light effects synchronized with the visuals.
Above the entrance canopy, a large modular cube will be installed, covered with transparent LED films, designed to be used for all Pacha events. For MUSIC ON, the cube will become a true scenic element, projecting anamorphic video effects featuring the MUSIC ON logo.
Transforming the entire facade into a canvas of light and movement. Through architectural mapping, the building will come to life, pulsating with energy and becoming an integral part of the night's storytelling.
The themes of this mapping will feature key MUSIC ON elements, immersing guests in a one-of-a-kind visual experience.
This spectacular display of lights and animations will turn the club's exterior into a digital masterpiece, perfectly in sync with the atmosphere of the night.
The mapping serves as a central element in customizing Pacha's facade, delivering a wow effect visible from every angle, capturing the audience's attention from the moment they arrive.
