Imagine walking and feeling a change in the energy around you. A unique atmosphere transports you into a parallel world, where every detail resonates with the essence of Pacha. Our aim is to create a 'wow' effect, an experience that surprises, engages and is not only seen but also felt, experienced to the full. Every corner of this space radiates the unmistakable Pacha vibes.
The entrance to PURE PACHA will be a true visual statement, a scenographic icon that captures attention from afar. The entire door frame will be wrapped in enormous cherries, made of fiberglass or similar materials, coated with a glossy, lacquered finish to enhance their brilliance and three-dimensionality. The real scenic impact will come from the lighting: each cherry will be internally illuminated, creating a magnetic visual effect that will shine at night, drawing attention from a distance. This grand frame will integrate the existing LED wall at the entrance, blending seamlessly with the current technology. It will be a self-sufficient structure, capable of shining with its own light, maintaining a strong and unmistakable visual identity. The same material will also be used to enhance the flowerbeds adjacent to the entrance, creating a consistent and immersive scenographic effect.
An atmosphere of wonder will surround guests from the very first moment, turning the entrance into a true wow effect.
The scenography begins with the grand entrance frame, dominated by illuminated cherries, an icon that will instantly capture attention. But the visual experience doesn't stop at the door—PURE PACHA's world extends seamlessly into the entire outdoor space.
Along the walkway, in the flowerbeds, and throughout the parking area, the concept comes to life with cherries scattered in strategic locations, creating the illusion of a rain of cherries falling from the sky. Some will be embedded in the branches of trees, others will appear to emerge from the club's walls, while others will seem to sink into the ground, as if merging with the floor, leaving only half of their shape visible.
The VIP entrance will be a natural extension of PURE PACHA's visual magic, surrounding guests in a sense of wonder. Here too, the mesmerizing rain of cherries will continue to amaze: some will rest on the VIP entrance canopy, while others, in various sizes, will be scattered throughout the garden, creating a scenographic effect that maintains visual coherence across the entire outdoor space of Pacha. A standout feature will be a larger cherry, positioned on the canopy and split in half, just like those embedded in the ground, amplifying the sensation of a powerful and striking visual impact. Another giant cherry will be wedged between the two walls that separate the garden bar from the painted wall, creating a true visual tunnel. Guests will be able to walk beneath this suspended cherry, passing through it as if stepping into a portal that leads directly into the heart of the PURE PACHA experience. From the outdoor area and along the entire sidewalk wall, extending to the other entrance, Custom LED Screen Shelves will run continuously with a soft, fluid effect, displaying phrases and claims inspired by PURE PACHA, enhancing the sense of anticipation and engagement even before entering the club
Above the entrance canopy, a large modular cube will be installed, covered with transparent LED film, designed to be used across all Pacha nights. For PURE PACHA, the cube will transform into a striking scenic element, displaying anamorphic video effects featuring dynamic and iconic visuals. Among them, the cherries—the unmistakable symbol of the club—will come to life through perspective illusions and captivating animations, enhancing the visual impact of the entrance and making it even more spectacular.
The first photo wall will feature an installation of cherries emerging from the wall, creating a 3D effect where some appear more protruding and others more embedded in the surface. This irregular, dynamic design will create a stunning "wow" effect, drawing guests into the scene. The second photo wall will showcase a giant cherry, dramatically wedged between two walls, visibly deformed by pressure, as if the space itself had shaped its form. These installations won't just be scenic elements; they will become hotspots for unforgettable photos, generating a huge impact on social media and amplifying the PURE PACHA experience across the world.
Transforming the entire facade into a canvas of light and movement. Through architectural mapping, the building will come to life, pulsating with energy and becoming an integral part of the night's narrative. The themes of this mapping will incorporate the key elements of PURE PACHA, immersing guests in a unique visual experience. This spectacular play of lights and animations will turn the club's exterior into a digital masterpiece, perfectly aligned with the atmosphere of the night. The mapping is a central element in the customization of Pacha's facade, delivering a "wow" effect visible from every angle and capturing the audience's attention from the moment they arrive. .
As guests enter the Global Room, they will be welcomed by a ceiling illuminated with fiber optics, creating a mesmerizing atmosphere. At the center, the iconic cherries will come to life, crafted from iridescent material, designed to immediately catch the eye and reflect the surrounding lights with dynamic color shifts. The cherries will appear to emerge from the glowing fiber optic network, yet remain partially embedded, giving the illusion of being suspended in mid-fall, as if raining down from above and randomly settling into the space. .
In the Main Room, the area above the DJ Booth will be transformed into a stunning visual installation using LED technology with an infinite depth effect. This system will be applied to four perfectly aligned hexagons, forming the word PURE. The letters will appear with a hypnotic optical illusion, creating the sensation of a boundless space. The four hexagons with the letters will be adjustable, allowing them to be oriented towards the dancefloor for optimal readability of PURE, enhancing the impact of the visual experience for the audience. Next to the DJ Booth, two large parallelepipeds will be placed—one on the right and one on the left—made of transparent plexiglass. These structures will act as scenic containers, completely filled with internally illuminated cherries, creating a captivating play of light and volume.
The visual contents will be a 3D digital interpretation of PURE PACHA's DNA: a journey through the colors and shapes of the iconic cherries. This creative treatment will also be applied to other subjects, with the goal of creating a sense of wonder by using the familiar shape of the cherries in completely unexpected contexts. The cherries might fly, fall like rain, bounce, float in zero gravity, or transform into animated letters that tell a story. Each visual element will be designed to amaze, embracing a pop and dynamic aesthetic.
Stepping inside will feel like traveling through time: a journey into other dimensions where the iconic cherries of PURE PACHA create an immersive tunnel effect. The corridor will be transformed into a dynamic space where cherries appear to float, rotate, and merge with the architecture, creating an unforgettable entrance experience that sets the tone for the night ahead.
